{"id":93912,"date":"2023-04-20T12:10:40","date_gmt":"2023-04-20T10:10:40","guid":{"rendered":"https:\/\/www.kersia-group.com\/blog\/2023\/04\/20\/kersia-partnership-beeodiversity\/"},"modified":"2023-04-20T12:10:40","modified_gmt":"2023-04-20T10:10:40","slug":"kersia-partnership-beeodiversity","status":"publish","type":"post","link":"https:\/\/www.kersia-group.com\/en-za\/blog\/2023\/04\/20\/kersia-partnership-beeodiversity\/","title":{"rendered":"Kersia pledges to make a positive impact on the environment through a partnership with BeeOdiversity"},"content":{"rendered":"<h3><span style=\"color: #005d2b\">Kersia pledges to make a positive impact on the environment through a partnership with BeeOdiversity<\/span><\/h3>\n<p><span data-contrast=\"auto\">The story began in June 2022 when Kersia organized a webinar on the theme of biodiversity to raise awareness of the issue among all its employees.\u202fThe speaker, Dr. Back Kim Nguyen, social entrepreneur, and founder of BeeOdiversity, spoke about his commitment to the bee and biodiversity protection.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This webinar was a real eye-opener for the group&#8217;s employees, who showed great interest in the subject. In response to the widespread interest, Kersia decided to commit itself and signed a partnership with the Belgian company BeeOdiversity.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #078d33\"><strong>Biomonitoring hives to create value by preserving and enhancing biodiversity and the environment.<\/strong><\/span><\/h4>\n<p><span data-contrast=\"auto\">&#8220;It was the disruptive approach that attracted us to this societal commitment: using nature as an indicator of environmental impact by analyzing pollen to measure biodiversity and assess the impact of our sites.\u202fThis project is fully in line with our &#8220;Act for a positive impact&#8221; strategy: at Kersia we are committed to act and create value for the well-being of the population and the planet. Our commitment goes beyond the protection of bees, it is to act on the preservation of the planet&#8221;, says Isabelle Demoment, Kersia CSR Director.<\/span><\/p>\n<h4><span style=\"color: #078d33\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-39832 alignright\" src=\"https:\/\/www.kersia-group.com\/wp-content\/uploads\/2023\/04\/IMG20230419111905-300x169.jpg\" alt=\"\" width=\"341\" height=\"192\" srcset=\"https:\/\/www.kersia-group.com\/wp-content\/uploads\/2023\/04\/IMG20230419111905-300x169.jpg 300w, https:\/\/www.kersia-group.com\/wp-content\/uploads\/2023\/04\/IMG20230419111905-scaled-600x338.jpg 600w, https:\/\/www.kersia-group.com\/wp-content\/uploads\/2023\/04\/IMG20230419111905-scaled-64x36.jpg 64w, https:\/\/www.kersia-group.com\/wp-content\/uploads\/2023\/04\/IMG20230419111905-1024x576.jpg 1024w, https:\/\/www.kersia-group.com\/wp-content\/uploads\/2023\/04\/IMG20230419111905-768x432.jpg 768w, https:\/\/www.kersia-group.com\/wp-content\/uploads\/2023\/04\/IMG20230419111905-1536x864.jpg 1536w, https:\/\/www.kersia-group.com\/wp-content\/uploads\/2023\/04\/IMG20230419111905-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 341px) 100vw, 341px\" \/><\/strong><\/span><\/h4>\n<p><span data-contrast=\"auto\">The project consists of installing BeeOmonitoring, a biomonitoring solution, on our sites to measure local plant biodiversity and assess the impact of our industrial activities on the environment. BeeOdiversity will be in charge of this assessment through the analysis of pollen collected by bees which act as natural drones and bioindicators.\u202f\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let&#8217;s remember that bees are threatened by 3 factors: pollution, the reduction of their food sources and diseases.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #078d33\"><strong>Concrete implementation on a pilot site<\/strong><\/span><\/h4>\n<p><span data-contrast=\"auto\">In concrete terms, Kersia will deploy biomonitoring beehives on two pilot sites from April 2023, the industrial site of Seneffe (Belgium) where the group has a production plant and is planning to build a new building to receive the group&#8217;s centre of excellence. &#8220;This is an opportunity to measure our impacts before, during and after the construction of this new building and to improve the environment around the site through the development of green spaces (flower meadows, hedges, nourishing plants and shrubs),&#8221; explains Mireille Vandermarliere, Quality Manager &amp; CSR Delegate. Biomonitoring beehives have also been installed on the second pilot site, an industrial site in Plaintel (France) where the group has an industrial animal feed activity.<\/span><\/p>\n<p><span data-contrast=\"auto\">The scope of this study concerns the biodiversity of the site, but also the surrounding area of approximately 700 ha.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pollen analysis will be performed 4 times a year between April and October.\u202fThe measures collected by this biomonitoring will then allow us to take targeted action, if necessary, by collaborating or engaging with the local community as well as analyse the efficacy of the measures taken, with scientific indicators and figures.\u202f\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;We don&#8217;t know what the results of these first analyzes will be, but our primary objective is to act for the environment of tomorrow by involving all stakeholders. We are proud to contribute to the preservation and regeneration of biodiversity. We are proud to federate our teams and local and regional actors to participate together in the well-being of the population and the planet&#8221; concludes Isabelle Demoment.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The implementation of the biomonitoring solution by the Kersia group will enable to improve its impact both on site and on the local territory.\u202f <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Accompanied by the teams of BeeOdiversity, and by a local beekeeper, the project has been carefully studied to ensure the safety of employees on site.\u202f\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Kersia hopes to raise collective awareness of the biodiversity crisis through this project. It is by federating the group&#8217;s employees, elected officials, local residents and other industries that together we will improve the environment. It is also intended to foster a healthy work atmosphere for employees, promoting their well-being.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span style=\"color: #005d2b\">Read more:<\/span><\/h3>\n<h4><strong><span style=\"color: #078d33\">The bee, an endangered species\u202f<\/span><\/strong><\/h4>\n<h4><strong><span style=\"color: #078d33\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-39822 alignright\" src=\"https:\/\/www.kersia-group.com\/wp-content\/uploads\/2023\/04\/IMG20230419111923-300x169.jpg\" alt=\"\" width=\"350\" height=\"197\" srcset=\"https:\/\/www.kersia-group.com\/wp-content\/uploads\/2023\/04\/IMG20230419111923-300x169.jpg 300w, https:\/\/www.kersia-group.com\/wp-content\/uploads\/2023\/04\/IMG20230419111923-scaled-600x338.jpg 600w, https:\/\/www.kersia-group.com\/wp-content\/uploads\/2023\/04\/IMG20230419111923-scaled-64x36.jpg 64w, https:\/\/www.kersia-group.com\/wp-content\/uploads\/2023\/04\/IMG20230419111923-1024x576.jpg 1024w, https:\/\/www.kersia-group.com\/wp-content\/uploads\/2023\/04\/IMG20230419111923-768x432.jpg 768w, https:\/\/www.kersia-group.com\/wp-content\/uploads\/2023\/04\/IMG20230419111923-1536x864.jpg 1536w, https:\/\/www.kersia-group.com\/wp-content\/uploads\/2023\/04\/IMG20230419111923-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/span><\/strong><\/h4>\n<p><span class=\"TextRun SCXW63182431 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW63182431 BCX8\">Bees are key pollinating insects for the reproduction of many plants and food production, but their population is in danger. According to the latest data, <\/span><span class=\"NormalTextRun SCXW63182431 BCX8\" data-ccp-charstyle=\"cf01\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;6eb32695-6ed9-4896-899d-692fb5051102|21&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;cf01&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;cf01&quot;,335572020,&quot;1&quot;,201342448,&quot;1&quot;,469777841,&quot;Segoe UI&quot;,469777842,&quot;Segoe UI&quot;,469777843,&quot;Calibri&quot;,469777844,&quot;Segoe UI&quot;,469769226,&quot;Segoe UI,Calibri&quot;,268442635,&quot;18&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">approximately <\/span><span class=\"NormalTextRun SCXW63182431 BCX8\">33% of bees die each year due to habitat loss, pollution, <\/span><span class=\"NormalTextRun SCXW63182431 BCX8\">pesticides<\/span><span class=\"NormalTextRun SCXW63182431 BCX8\"> and disease. To save these valuable pollinators, it is essential to understand the root causes of their demise. Pesticides are just one of many factors <\/span><span class=\"NormalTextRun SCXW63182431 BCX8\" data-ccp-charstyle=\"cf01\">threatening <\/span><span class=\"NormalTextRun SCXW63182431 BCX8\">their survival. Efforts to improve food quality, reduce pollution and control disease are equally important.<\/span><\/span><span class=\"EOP SCXW63182431 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong><span style=\"color: #078d33\">BeeOdiversity: the company that revolutionizes the protection of bees and biodiversity.\u202f<\/span><\/strong><\/h4>\n<p><span class=\"TextRun SCXW104178260 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;6eb32695-6ed9-4896-899d-692fb5051102|22&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;pf0&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;pf0&quot;,335572020,&quot;1&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Times New Roman&quot;,469777844,&quot;Times New Roman&quot;,469769226,&quot;Times New Roman&quot;,268442635,&quot;24&quot;,335559705,&quot;1036&quot;,335559740,&quot;240&quot;,201341983,&quot;0&quot;,134233118,&quot;true&quot;,134233117,&quot;true&quot;,469778324,&quot;Normal&quot;]}\">BeeOdiversity<\/span><span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\"> is a Belgian company committed to the protection of biodiversity and<\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\">, in particular, bees<\/span><span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\">. <\/span><span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-charstyle=\"cf01\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;6eb32695-6ed9-4896-899d-692fb5051102|21&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;cf01&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;cf01&quot;,335572020,&quot;1&quot;,201342448,&quot;1&quot;,469777841,&quot;Segoe UI&quot;,469777842,&quot;Segoe UI&quot;,469777843,&quot;Calibri&quot;,469777844,&quot;Segoe UI&quot;,469769226,&quot;Segoe UI,Calibri&quot;,268442635,&quot;18&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">The company&#8217;s aim, which is active in over 20 countries,<\/span><span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\"> is to provide scientific data, <\/span><span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\">solutions,<\/span><span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\"> and advice to create economic and societal value with biodiversity regeneration. Through their innovative solution, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\">BeeOmonitoring<\/span><span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\">, they can <\/span><span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\">monitor<\/span><span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\"> biodiversity and agricultural and industrial pollution and <\/span><span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-charstyle=\"cf01\">thereby<\/span> <span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-charstyle=\"cf01\">assist<\/span> <span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\">public and private sector partners in promoting biodiversity protection and sustainable practices. They have also been able to reduce pesticides <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\">and pollutants<\/span> <span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\">in the environment, supporting biodiversity. <\/span><span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-charstyle=\"cf01\">The solution also aids in the monitoring of bee colonies and the early detection of health <\/span><span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-charstyle=\"cf01\">issues.<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\">BeeOdiversity<\/span><span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\"> is a societal impact company whose DNA is to improve the environment for the well-being of all. Their work has been recognized with awards for its scientific, <\/span><span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\">economic,<\/span><span class=\"NormalTextRun SCXW104178260 BCX8\" data-ccp-parastyle=\"pf0\"> and social approach. They also work to integrate biodiversity into the strategies of partner companies, with the goal of becoming biodiversity leaders in their industry.<\/span><\/span><span class=\"EOP SCXW104178260 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>For more information: <a href=\"https:\/\/beeodiversity.com\/fr\/\">www.beeodiversity.com\u202f\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kersia pledges to make a positive impact on the environment through a partnership with BeeOdiversity The story began in June 2022 when Kersia organized a webinar on the theme of&hellip;<\/p>\n","protected":false},"author":7,"featured_media":93914,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1699],"tags":[],"class_list":["post-93912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability-en-za","category-1699","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - 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